Five Ways To Earn Links

Why Your Website Still Needs Links

Introduction

 In this post Francesca Marchetti of SEO Synovation  explains hwy your website needs links and shows you how to get quality links. 

Link Building is part if SEO

In 2014 a discussion arose among Google and SEO experts are to the validity of links or back links ranking as a search engine optimisation (SEO) factor. On the one hand Google where saying that links in 2014 did not count for ranking primarly due to misuse by some webmasters.  On the other hand, surveys by MOZ and by Search Metrics, both in 2015, have conclusively proved that back links do count as ranking factors. Despite the many SEO factors that affect page rank, data from these studies show clear correlation between the number of quality backlinks to a page and the page rank. The best advice is to EARN back links. 

The Good, the Bad, and the Downright Ugly

Not every back link is good, and some can actively hurt your page rank. Good incoming links pointing to your site from high-quality sites with real editors and related and relevant content add value to your website.

Building and Earning Backlinks

With all this in mind, we're going to look at 5 ways you can build valuable backlinks that will not hurt you in the future.

Conduct surveys. Survey your customer or contant list to ask industry rrelated questions, and publish a valuable report. If you ask the questions everyone wants answers to, industry writers will link to your report. The same is true of valuable, evergreen content

• Produce data-driven reports. Data is the most valuable commodity on the web. Marketing, demographics, web visits, social shares, you name it, people are going to be interested in what's going on behind the scenes. Data reveals trends and validates the findings of others in your industry.
• Claim directory listings. Find the business directory listing sites where your business is (or can be) listed on the web and take ownership of the listing. Keep the listing current and monitor reviews and comments. Don't forget to check global travel sites like TripAdvisor.
• Guest post. Guest posting is still a valuable practice, and while you can't be salesy (in any way) on someone else's site, you can demonstrate your expertise to a new audience by offering valuable information, insight, and advice. Most sites allow you to include a link to your website or profile in your byline.
• Get friendly with influencers. Bloggers and vloggers are, by nature, social creatures. Start by building a network of targeted followers. One app that makes it easy is Socedo, which uses the conversational and bio keywords of your audience to find valuable leads automatically. Join industry-related hashtag chats, groups, and conversations. Don't ask for anything, at least until you have built solid relationships.
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The takeaway here is to connect with influential bloggers. Fish where there is fish and go where they hang. Visit their blogs and make thoughtful comments. Share what they publish.

SEO Is a Fast-Moving Target But Rewarding

TIP.  Google makes upwards of 400 minor changes to its search algorithms every year, and rolls out big changes on a pretty regular basis. An experienced SEO Agency can help you stay on top of current ranking signals, monitor your link profile and velocity, check the value of anchor text, and generally keep you out of trouble.

The most important thing to remember is that quality always wins in the long run. Gaming the system worked like gangbusters for a while. Spamtastic websites dominated the search results, and it wasn't pretty. With each tweak of the search, Google rooted out the shady practices and returned higher quality results.

About the Author

Francesca Marchetti works at SEO Synovation in the Italian office.

 SEO Synovation helps organisations drive traffic to websites at the lowest possible cost with the highest rewards using SEO tactics, online and internet marketing techniques.  

Francesca may be contacted at seosynovation@kpnmail.nl or by calling +31 6 428 73 480.  To request a free link analysis click on I WANT A LINK ANALYSIS

Visit the website of SEO Synovation for a free online reputation ORM check http://www.seosynovation.com/free-orm-analysis.php.  To request a free check click I WANT A FREE ORM CHECK. 

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