Local SEO
What is Local SEO? The short answer is telling
Google to show your website in search engine results pages when internet users
insert your region, city or town together with your targeted keywords. Local SEO is a powerful way to advertise your
business in your area. Whether you own a local store, are a contractor or have
a great dive bar, local SEO can help you attract attention and leads. Here is
how you can manage your Local SEO (search engine optimisation) to enhance your
business or product locally.
1.
ON-PAGE SEO
First
you must configure your home page and all other pages. Here are the key
components.
A. Make sure your site is mobile friendly and loads quickly
B. Add city name + product or service in page title
D. Unique content discussing your service and something unique to the area
D. Use keyword variation in an image on the page
E. Embed map of your location
F. Add Schema Mark-up to identify location, reviews and other pertinent
info.
G. Include keywords related to your primary keyword throughout the content
to increase topical relevance
H. If you have multiple locations, create a page for each using the above
steps
I.
Set up an RSS
feed for your blog post
K. Set up a blog and publish at least two times monthly
2.
CITATION AUDIT & BUILDOUT
In the arena of web publishing, I refer to
citation as an in-text quotation or hyperlink source to your web page,
denoting to the reader that original content came from that source.
|
Google rewards
citations from quality sources. It is not just the number of citations mentions
but the quality of them that is important. Review the following.
A.
Create a list of all
existing citations to your website. You can find them using tools such as Google
using an advanced operator – allintext: keyword
-. Examples are keywords that appear in the title tag of a search engine
result: e.g. allintext:seo Synovation
will bring back results where seo Synovation appears in the title tag.
B.
Create a list of any
citations that have incorrect Name, Address or Phone Numbers (NAP) and contact
the sites to update those listings. Be sure to maintain the same format of your
NAP.
C.
Setup your business in
Google. Create a Google + account for
your website and products.
D.
If including your business
and website in appropriate directory be sure to create unique citations for
each location your business has and link those citations to the specific
location page and not only to the home page of your site.
3. CONTENT SYNDICATION
Content syndication is the process of
pushing your blog, site, or video content out into third-party sites, as either
a full article, snippet, link, or thumbnail.
If you use a tool such as IFTTT it is an easy way to get
continual links to your blog. Be careful
when you do this. Do not go crazy and
this is a safe method when not abused.
Find the address of
the RSS feed you setup earlier and head over to IFTTT. Use that platform to
setup connections that syndicate your content across social media sites and to
Web 2.0 sites like Wordpress.com, BlogSpot and Tumblr. While these links are
not powerhouses on, they are often effective in less competitive local markets.
RSS stands for Really Simple Syndication. It is an easy way for you to keep up
with news and information that is important to you, and helps you avoid the
conventional methods of browsing or searching for information on website. Use the “allintext” command plus a keyword or
a competitor website address to get good feeds of data.
4. LINK BUILDING
Link building is a
very in-depth topic and outside the scope of this article. If you are unfamiliar
with the topic, go to SEO Synovation Link Building or
SlideShare
for an overview.
Local SEO is a bit
different. When building links for organic SEO I look for authority, trust and
topically relevance, among other things.
When building links
for local SEO, it is acceptable to get links for low-authority sites that are
unrelated to your topic directly, but are geographically relevant.
Final Thoughts Conclusion
This
is a quick and simple but effective plan for ranking locally in 2016. If you
are in a competitive area, monitor your local SEO link building efforts
continuously. For more you can email Francesca Marchetti or go to the website
of SEO Synovation.
 |
| SEO Synovation Local SEO Expert |
Francesca Marchetti
works and manages local search and building efforts for individuals, professional
and small businesses at SEO Synovation a web marketing agency.
She can be contacted
by email at seosynovation@kpnmail.nl
