How To Do Local Search Engine Optimisation SEO

Local SEO

What is Local SEO? The short answer is telling Google to show your website in search engine results pages when internet users insert your region, city or town together with your targeted keywords.  Local SEO is a powerful way to advertise your business in your area. Whether you own a local store, are a contractor or have a great dive bar, local SEO can help you attract attention and leads. Here is how you can manage your Local SEO (search engine optimisation) to enhance your business or product locally.

1. ON-PAGE SEO

First you must configure your home page and all other pages. Here are the key components.

A.      Make sure your site is mobile friendly and loads quickly

B.      Add city name + product or service in page title

   D. Unique content discussing your service and something unique to the area

D.     Use keyword variation in an image on the page

   E. Embed map of your location

   F. Add Schema Mark-up to identify location, reviews and other pertinent info.

   G. Include keywords related to your primary keyword throughout the content to increase topical relevance

   H.     If you have multiple locations, create a page for each using the above steps

   I.        Set up an RSS feed for your blog post

   K.      Set up a blog and publish at least two times monthly

2. CITATION AUDIT & BUILDOUT

In the arena of web publishing, I refer to citation as an in-text quotation or hyperlink source to your web page, denoting to the reader that original content came from that source.

Google rewards citations from quality sources. It is not just the number of citations mentions but the quality of them that is important. Review the following.

   A.      Create a list of all existing citations to your website. You can find them using tools such as Google using an advanced operator – allintext: keyword -. Examples are keywords that appear in the title tag of a search engine result: e.g. allintext:seo Synovation will bring back results where seo Synovation appears in the title tag.

   B.      Create a list of any citations that have incorrect Name, Address or Phone Numbers (NAP) and contact the sites to update those listings. Be sure to maintain the same format of your NAP.

    C.      Setup your business in Google.  Create a Google + account for your website and products.

 D.     If including your business and website in appropriate directory be sure to create unique citations for each location your business has and link those citations to the specific location page and not only to the home page of your site.

3. CONTENT SYNDICATION

Content syndication is the process of pushing your blog, site, or video content out into third-party sites, as either a full article, snippet, link, or thumbnail.  If you use a tool such as IFTTT it is an easy way to get continual links to your blog.  Be careful when you do this.  Do not go crazy and this is a safe method when not abused.

Find the address of the RSS feed you setup earlier and head over to IFTTT. Use that platform to setup connections that syndicate your content across social media sites and to Web 2.0 sites like Wordpress.com, BlogSpot and Tumblr. While these links are not powerhouses on, they are often effective in less competitive local markets.

RSS stands for Really Simple Syndication. It is an easy way for you to keep up with news and information that is important to you, and helps you avoid the conventional methods of browsing or searching for information on website.  Use the “allintext” command plus a keyword or a competitor website address to get good feeds of data.

4. LINK BUILDING

Link building is a very in-depth topic and outside the scope of this article. If you are unfamiliar with the topic, go to SEO Synovation Link Building or SlideShare for an overview.

Local SEO is a bit different. When building links for organic SEO I look for authority, trust and topically relevance, among other things.

When building links for local SEO, it is acceptable to get links for low-authority sites that are unrelated to your topic directly, but are geographically relevant.

Final Thoughts Conclusion

This is a quick and simple but effective plan for ranking locally in 2016. If you are in a competitive area, monitor your local SEO link building efforts continuously. For more you can email Francesca Marchetti or go to the website of SEO Synovation.

SEO Synovation Local SEO Expert

Francesca Marchetti works and manages local search and building efforts for individuals, professional and small businesses at SEO Synovation a web marketing agency.

She can be contacted by email at seosynovation@kpnmail.nl