Introduction
This
post looks at the initiatives that website owners and in-house SEO expert
should be concerned to address. The post discusses authorship, mobile search, integrating
social media to search engine optimisation (SEO), SEO for video marketing, and
integrating all the company-marketing efforts into SEO.
The year 2016 is almost
upon us. A new business year beckons with its financial goals, its entry into
new markets with new products and the prospects of increased market share. At the beginning of each year all owners, departments,
from small to medium sized businesses specify their short and long term goals
and list them.
Performing search engine
optimisation (SEO) tasks on a daily
basis is routine for SEO experts but in-house departments should also look to
the future and focus upon those aspects that generally take longer to benefit
the clients (optimising pages for new websites, building trust, and social
media campaigns)
I list standard but critical issues for 2016, which in the short term will give you a good start to 2016.
1.
Rel=Author Tag
Our economy lives on the fruits of recommendations. Persons influence our buying behaviour. Influencers can be celebrities, bloggers, authors, or other industry leaders: we trust their judgement
An SEO approach to maximising the benefits of your content strategy is to differentiate content by how many other people are sharing that content or talking about that content.
Our economy lives on the fruits of recommendations. Persons influence our buying behaviour. Influencers can be celebrities, bloggers, authors, or other industry leaders: we trust their judgement
An SEO approach to maximising the benefits of your content strategy is to differentiate content by how many other people are sharing that content or talking about that content.
An influencer has the ability to share a specific piece of content
that gets more shares and gets talked about it by their followers.
For search engines, especially Google, influencers are a great solution to separate the wheat from the chaff. In 2013, Matt Cutts said:
For search engines, especially Google, influencers are a great solution to separate the wheat from the chaff. In 2013, Matt Cutts said:
"over time, as we start to learn more
about who the high quality authors are, you could imagine that starting to
affect rankings."
2. Mobile Search
Mobile marketing is already increasingly important and that trend will continue in 2016. Already, roughly more than half of searches come from mobile devices. Adjusting websites to mobile responsiveness is imperative. This means local searches will be reaching their full potential both in SEO and in PPC. An aspect that owners or in-house SEO expert should not ignore.
3. Social Search Integration
In 2015 social media features in Google Plus +, Facebook increase the exposure of your websites to potential customers. In 2016, this will increase which leads in house SEO experts to focus on improving their Google Plus +, Facebook and LinkedIn pages to grab as many prospects as possible.
4. Video Marketing and SEO
Creating videos to promote products, to engage in fun activities and interact with a brand audience is good business. Video marketing your company, your product or service is good for the social sharing options and website rankings. In 2016, more marketers should leverage video content on their websites.
2. Mobile Search
Mobile marketing is already increasingly important and that trend will continue in 2016. Already, roughly more than half of searches come from mobile devices. Adjusting websites to mobile responsiveness is imperative. This means local searches will be reaching their full potential both in SEO and in PPC. An aspect that owners or in-house SEO expert should not ignore.
3. Social Search Integration
In 2015 social media features in Google Plus +, Facebook increase the exposure of your websites to potential customers. In 2016, this will increase which leads in house SEO experts to focus on improving their Google Plus +, Facebook and LinkedIn pages to grab as many prospects as possible.
4. Video Marketing and SEO
Creating videos to promote products, to engage in fun activities and interact with a brand audience is good business. Video marketing your company, your product or service is good for the social sharing options and website rankings. In 2016, more marketers should leverage video content on their websites.
5. Integrate news releases to online content, to your SEO and Social Media efforts.
News releases on reputable websites are good for obtaining links and increasing website ranking. However in-house SEO experts need to integrate content into relevant silos by topics that seamlessly flow that one channel to another. A sound and strong process must exist throughout all department. For one-person organisations, this is easier to accomplish.
6. Focus on Google+
Google Plus + is owned by Google so naturally some knowledge of social behaviour derives from this. There was a steady growth of Google Plus + usage in 2015. Google Plus + has the potential to cater to niche audiences with its hangout feature, social likes and behaviour data
Conclusion
SEO is simply another channel to acquire customers. As in-house SEO professionals, it's essential for you to not just work with other marketing teams but also learn new skills like PPC, usability, or social media, and adopt new tactics like retargeting.
About the Author
Francesca Marchetti works ar SEO Synovation in the Italian office. SEO Synovation helps organisations drive traffic to websites at the lowest possible cost with the highest rewards using SEO tactics, online and internet marketing techniques.
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| Francsca Marchettii works at the Italian ofice and speaks English. |
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